Case studies of award-winning campaigns reaffirm the power of OOH advertising (OAAA)
Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except TV. OOH tied with social media, both more popular than mobile, online display, and video. A focus on emotion and storytelling were two of the top three creative strategies used by brands in many of the winning campaigns. […]
Wed, Jun 13, 2018 at 5:28 PM