Brand marketers discuss the future of OOH in an AI-led environment at OAC 2025 (Media4growth)

The panel discussion titled ‘Is the Future of OOH an AI Prompt Away?’ on Day 1 of the OOH Advertising Convention 2025 explored the impact of artificial intelligence on the Out of Home (OOH) advertising and what implication AI has for all aspects of OOH – from creative processes and campaign planning; to data mapping and campaign analysis. […]