Best out-of-home campaigns according to these two experts (Campaign)
This year will be a tipping point for the outdoor industry. For the first time digital revenues are forecast to exceed those of traditional, with digital reaching 50% of the UK adult population every week* (more than both magazines and national print**). This maturity means advertisers are demanding more of digital OOH and, as such, the industry is making strides to meet expectations. […]
Wed, Feb 21, 2018 at 5:48 PM