Bauer Media Group’s recent acquisitions – first of Clear Channel’s Northern European assets followed by the purchase of its key hardware supplier, Amscreen, position it as a major player in European OOH market (The Drum)

By Mo Moubayed. This move represents a calculated, all-in declaration of intent and a major vote of confidence in the future of out-of-home (OOH) advertising. By examining the strategy behind these moves, we can see an undeniably bullish signal for the future of the OOH sector. […]