AdClubNY: Auto dealers see up to triple-digit visit lift from OOH campaigns enabled with Clear Channel Outdoor’s RADAR targeting tech
Just 20 months ago, Clear Channel Outdoor Americas (CCOA) piloted a ground-breaking campaign with a major U.S. automotive manufacturer that used new OOH planning and attribution technologies called CCO RADAR. Working with several domestic auto dealers in six different designated market areas (DMAs), CCO sought to increase consumer visits to the auto dealerships. […]
Tue, Dec 4, 2018 at 5:05 PM