Australia’s OOH trade body OMA says OOH advertising reaches 97% of Australians aged 14+ each week (Mediaweek)

byAlisha Buaya. The new audience study, being unveiled at today’s OMA Conference, shows OOH connects with more than 22 million people weekly, who make 95 million trips across metropolitan and regionals areas every day. This major shift in audience movement reveals how Australians consume media, reinforcing OOH’s growing relevance and impact. […]