Australian programmatic specialist AdSparc partners with Indian programmatic DOOH start-up Lemma (AdNews)
The two companies have joined forces to launch a new programmatic platform in Australia and New Zealand to overcome programmatic barriers in the digital out of home (DOOH) industry. AdSparc will be backed by Lemma’s proprietary ad exchange platform to cater to the growing demand of programmatic DOOH whilst eliminating the friction the industry is currently facing. […]
Tue, Sep 17, 2019 at 7:50 PM