Australian Outdoor Media Association (OMA) to launch its new audience measurement tool, MOVE, on March 09, 2026 (AdNews)

The platform will go live on March 9, marking the end of a multi-year collaborative project designed to modernise how outdoor media is planned, bought and measured. MOVE was originally meant to launch in June 2025 but was delayed due to the amount of data that was required and legal agreements between agencies and members. […]