Audience measurement has become the defining topic for retail media networks (Invidis)

by Florian Rotberg. Within the space of a single afternoon, Walmart Mexico selected Advertima for audience insights, Samsung VXT announced its integration of Blinc, Florida-based C‑store RMN Eye Catch Media anchored its proposition on Quividi analytics while Albertsons rely on Stratacache’s inhouse tech stack. […]