As automakers cut costs, digital signage projects are shrinking or put on hold (Invidis)

by Florian Rotberg. Dealers were required to install large video walls, interactive touchscreen displays, digital configurators, and advanced signage systems – all of which add significant expense. However, with margins under strain, many retailers are now delaying digital upgrades, extending the use of existing signage systems, and scaling back on new installations. […]