AR meets billboards: 2023 trends in OOH advertising (Smart Brief)
By Kevin Bartanian, CEO of KEVANI. Expect more science-backed studies and the use of tools such as artificial intelligence to identify audiences, optimize creatives and improve performance in real time. The goal of AI is to deliver personalized ads that help people make decisions about what products or services to consume. […]
Wed, Dec 21, 2022 at 5:18 PM