Amobee Partners with Place Exchange to Activate Programmatic Buying for Out-of-Home Media (AdTech Daily)

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]