Amazon’s Fire TV and Walmart’s CastOS to account for 47% of the North American TV OS market by 2029 (16:9)

by Antonia Hamberger. Following the acquisition of Vizio in 2024, Walmart has increased CastOS unit shipments from 4.8 million units in 2024 to a projected 6.6 million units in 2025, representing a 37.5% growth. Amazon’s FireTV shipments are also rising, from 6.1 million units in 2024 to 6.8 million in 2025, an 11.5% increase. […]