After viral billboards craze, this creative director says AI-simulated outdoor advertising is next (The Drum)

Senior Reporter Amy Houston interviewed Andres Reisinger. Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. […]