Ad Tech Investor’s View: Advertising Is Dead. Long Live Advertising!
As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is what hasn’t been brought up in these discussions. […]
Wed, Feb 11, 2015 at 12:05 PM