AdAge: Cannabis retailer MedMen launches its largest OOH campaign to date
The 4 million dollar campaign includes 36 billboard and out of home ads throughout Southern California boldly showcasing the word "cannabis" against vibrant photography. Each one depicts various locations throughout SoCal with different "characters"--a surfer, a roller skater, a body builder, a bike rider and more--but their faces are intentionally out of frame. […]
Fri, Aug 10, 2018 at 4:01 AM