A study by the US OOH trade body says “78% of consumers engaged with an OOH ad In past 60 days” (MediaPost)

by Laurie Sullivan. Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those viewers are inspired to take action. […]