A roadmap for an improved programmatic DOOH buying process (Awarion)

Alp Ayhan, CEO, Awarion. If we want to deliver on the programmatic promise—speed, simplicity, transparency, and scale—we have to address some stubborn shortcomings now, before we drift into a period of product and service stagnation. The aim, on both the supply and demand sides, should be to remove technical friction so buyers can plan and activate DOOH as easily as they do other channels. […]