A review of India’s OOH and DOOH ad industry in 2020 (Business World)

by Soumya Sehgal. Advertising on billboards and other open spaces actually declined by 55 per cent in the first half of the year and closed at Rs 760 crore. The total advertising expenditure on OOH, traditionally known to grow by more than five per cent annually, demonstrated a de-growth of four per cent in the first half of 2020, going by the Pitch Madison Advertising Report Mid-Year Review 2020. […]