A recap of DOOH-related discussions at DMEXCO 2025 (ExchangeWire)

Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions with agencies all pointed in the same direction, out-of-home has firmly entered the digital mainstream. […]