A presentation at the OAAA Independents Summit: Getting sellers and advertisers invested in creative (Billboard Insider)

By Brandon Sweeney, Creative Director, Link Media Outdoor: One of the biggest challenges in out-of-home advertising is not designing great creative, it’s getting clients and sales teams invested in it from the beginning. Too often, billboards become a place to cram logos, phone numbers, websites, and every piece of information a client can think of into one layout. […]