A look inside Albertsons’ retail media network (MyTotalRetail)

Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. […]