A-List Christmas: The Impact of Celebrity Appearances in Holiday Ads of 2023 (75Media)
The festive season of 2023 has seen an unprecedented trend in holiday advertising. According to a detailed analysis by 75Media, this year has recorded the highest use of celebrities in Christmas campaigns by major retailers. Its ten-year review of 18 leading retailers shows a notable shift in advertising strategies, with a remarkable increase in celebrity appearances compared to previous years. […]
Mon, Dec 11, 2023 at 12:10 AM