The Drum: A combination of recent factors has led to increased interest in programmatic DOOH
A recap of the Drum's Digital Media Summit panel on DOOH. Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; one that has been accelerated by the knock-on effects of the Coronavirus pandemic of 2019: Once seen as a relatively blunt marketing channel, best employed to generate brand awareness, traditional ‘bucket and paste’ Out-of-Home (OOH) advertising has evolved. […]
Sun, Nov 22, 2020 at 4:54 PM