64% of Billboard Insider readers accept short-term ad contracts

Jim Mclaughlin says you should also think about annual escalators: The question should not be will you accept short term business (every company should), but rather what term would you like to see on all contracts that your local salesperson brings in. My favorite, by far, is a 39 to 65 period deal with annual rate escalators. The compounding effect on revenue and occupancy is amazing over time. […]