5 hurdles facing the spread of programmatic advertising beyond online (Digiday reports from Advertising Week)
By the end of this year, two-thirds of digital display (online) advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described. […]
Tue, Sep 27, 2016 at 7:03 PM