2025 ad market came in like a lion, going out like a lamb (MediaPost)

by Joe Mandese. While it decelerated from double-digit growth at the start of the year, the first 11 months of 2025 averaged 5.6% growth, including November's 5.3% expansion. And except for two tough 2024 Olympics comparison months (July and August), all the rest were gains demonstrating ad-market resiliency in the face of geopolitical and macroeconomic uncertainty. […]