2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year (JCDecaux)
Global outdoor ad spend will grow this year but at a lower rate, in line with the global All-Media slowdown. In the UK, digital Outdoor revenue took up almost 30% share of all Outdoor revenue in the country in 2014 (Source: UK Outdoor Media Centre) Since 2014, China has overtaken Japan to be the 2nd biggest advertising market globally. […]
Mon, Jul 27, 2015 at 2:29 PM