“The digital place based media industry is much more advanced than one would suspect,” said Kirti Srikant, Vice President of Brand and Advertising at OppenheimerFunds. […]
…That’s a massive, captivated audience open to yo… · …In 2013, 1.34 billion movie tickets were sold in t… […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. […]
…xtra opportunity to captivate potential consumers … · …Digital OOH campaigns such as this one from Media … […]
… the opportunity to captivate a truly unique audie… · …After the iconic Old Street EC1 launched in Octobe… […]
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Innovative Advertising Opportunities as Greatest Strengths of Digital Place Based Media. NEW YORK, Oct. […]
August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]
NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]
