Connectivity drives on-train advertising (fourthsource)
On-train advertising has long been an element of marketing campaigns, but recent developments in the wider communications landscape have brought it centre stage. Increased connectivity on trains, faster browsing speeds, and wider acceptance of ecommerce, has led to a boom in on-train shopping. The link between advertising, purchase planning and the actual purchase has never been as strong. […]
Wed, Jul 15, 2015 at 11:44 PM