Clear Channel: solving the out-the-home advertising effectiveness measurement problem (hottopics)
A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]
Tue, Jul 14, 2015 at 1:57 AM