Ireland: OOH Advertising Enjoys Strong Q2 Says PML Research (adworld)

Diageo continues to be the highest spending advertiser on out of home formats for the first half of 2015, according to PML Group's latest Posterwatch market report. The drinks company, which owns the Guinness brand among others, has increased its ooh investment in 2015 and is ahead of McDonald's in second place. The top five advertisers in the sector also include Sky, Mondeléz and Vodafone. […]