How can we take programmatic advertising outdoor? (theawsc)
By Mungo Knott, Head of Insight, Primesight. The conversation around programmatic advertising is endless. However, programmatic in the out-of-home (OOH) industry hasn’t quite generated the same buzz. While programmatic is ubiquitous in media and marketing, the outdoor sector is proving stubborn on the issue. […]
Fri, Jun 12, 2015 at 1:41 AM