AdAge: Unprecedented Wave of Media Reviews Is Partly Driven by Rebate Debate
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]
adage.com
Thu, Jun 4, 2015 at 7:42 PM
Thu, Jun 4, 2015 at 7:42 PM