Media buying in a digital age: a primer (mediaonline)
You might think you know how media buying is done but hold on to your seats because this is changing fast, writes Jarred Cinman. Media, I’ve realised, is an area of marketing that few people, even in the industry, really understand. Beyond the industry – in the so-called general public – media strategy, planning and buying are career choices as exotic as being a particle physicist. […]
Thu, May 28, 2015 at 8:31 AM