Expert offers insight into how Apple’s Watch may change advertising (bizreport)
First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]
Sun, Apr 5, 2015 at 9:01 PM