liveposter: Five DOOH advertising trends in 2015
Why dynamic digital OOH needs to attract the mass market. This year we will see a change in attitude towards dynamic DOOH advertising. Already 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015. […]
Sat, Mar 21, 2015 at 2:13 AM