Increasing Airport Advertising Revenues In The Digital Age (airport-world)
The complete solution lies in creating a framework out of a combination of airport infrastructure (digital signage, Wi-Fi connectivity, tracking systems), monetising its value, and making it attractive and ‘buyable’ to advertisers, retailers and other commercial entities looking to target the passenger. The content must be managed in an organised fashion. […]
Tue, Mar 3, 2015 at 5:43 PM