AdAge: Omnicom Makes $50 Million Commitment to National CineMedia
In-Theater Advertising Developing Targeting and Retargeting Capabilities. Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion. […]
adage.com
Tue, Mar 3, 2015 at 5:46 PM
Tue, Mar 3, 2015 at 5:46 PM