West Europe ad spend to grow 3.5% to EUR 100 bln in 2015, outdoor to grow 2.2% (telecompaper)

Ad spend in Western Europe is expected to grow 3.5 percent year-on-year this year to EUR 99.9 billion, driven by internet and mobile, and markedly lower than the global figure at 5.0 percent, data from Strategy Analytics (SA) revealed. Digital will be the fastest growing ad format in Western Europe (+9.3%), followed by cinema (+4.3%) and TV advertising (+2.7%). […]