Digital To Drive U.S. Ad Spending (Outdoor to Grow 4.8%)
Total U.S. advertising outlays are expected to grow 3.2% in 2015 to $186.6 billion, driven by spending on digital ads. The forecast, by market intelligence firm Strategy Analytics, says that spending on digital ads will surge 13% from the previous year and will be the fastest-growing ad format. […]
Sun, Feb 15, 2015 at 11:57 PM