DOOH Campaigns: Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game (trendhunter)

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]