screenmediadaily: Second-Screen Ad Synching Provides Brands with New Storytelling Opportunities
UNITED KINGDOM — Consumers will see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, according to Millward Brown, a leading global research agency. […]
Sun, Jan 18, 2015 at 2:30 PM