Irish Times: Cadbury owner Mondelez was biggest outdoor advertiser in Ireland in 2014

“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]