Why Samsung is withdrawing from the world’s two largest consumer electronics trade shows, keeps its presence at B2B trade events (Invidis)

by Florian Rotberg. Samsung and the exhibition organizers may choose to frame it differently, but the honest headline is this: Samsung is withdrawing from the world’s two largest consumer electronics trade shows. The company no longer operates a major standalone exhibition presence at either CES in Las Vegas or IFA in Berlin. […]