Following a successful pilot, Coop Norway plans to expand in-store media network to 1,200 stores using ZetaDisplay tech (Co-op News)

Miles Hadfield, Co-op News digital editor: As country’s second-largest grocery retailer, Coop Norway operates approximately 1,200 grocery and home improvement stores. The extended agreement follows a pilot across 32 of Coop’s Obs hypermarkets, which ZetaDisplay sayid shows the effectiveness of retail media as “a powerful in-store communication and media channel”. […]