The technology behind Times Square digital billboards (Technology dot org)

What makes Times Square displays technically different: The digital billboards in Times Square are much more than oversized screens. They are high-brightness LED displays designed to stay visible in direct sunlight, rain, and among hundreds of nearby digital signs. Brightness levels typically range from 5,000 to 8,000 nits, compared to around 400 nits for a standard commercial display. […]