Digital billboards generate a 4X sales lift for Outfront (Billboard Insider)

OUTFRONT CFO Matt Siegel on the economics of digital conversions: I’ve been here almost eight years. The IRR and payback periods have been about the same… We’re still getting roughly 4 times lift on revenue and…2 times lift on cost so it’s still great to do… SignValue’s Take: We are thrilled to hear that OUTFRONT has no international expansion plans. […]