How Talon Ireland helps advertisers integrate programmatic OOH into wider media strategies (Adworld)

Eoin Carroll, Programmatic Lead with Talon. Programmatic Out of Home (PrOOH) has pushed OOH into this connected future, offering the same precision targeting, real-time triggers, and measurable results you expect from digital channels, with the added power of real-world presence. It’s not just part of the media plan – it’s the part that makes every other channel work harder. […]