Lamar’s Sean Reilly: Geopath “does a bad job”; and, Lamar is back in the M&A market (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. Geopath, our industry measurement tool, does a bad job pure and simple …they’re buying their data from vendors that are not the greatest in the world and the data is stale, and old in some cases inaccurate… Lamar expects at least $150 million in 2025 acquisitions. […]